End-to-end product development for an exciting fresh player in the U.S. marketplace scene

Partnering with Unrealestate to help them realise their vision by building a modern real estate marketplace.

  • Market

    United States

  • Industry

    Real Estate

  • Service

    Web Development

  • About company
  • About the project
  • Services provided
  • Delivery process
  • Results

“I don’t think there’s anything they can improve on — they’ve been a fantastic partner, and we’d like to continue to work with them.”


Justin Tannenbaum

Head of Product at UnrealEstate

About Unreal Estate

Unreal Estate is a digital real estate marketplace that offers a faster, more affordable, and simpler way to buy and sell homes. With its innovative pricing model, clients only pay for the services they need, resulting in significant savings of up to 50% on broker fees.

The platform is designed to be user-friendly, providing automatic document management, free MLS listing that goes live within just 15 minutes, and real-time market data from the MLS updated every 15 minutes. This ensures that clients can stay informed and make informed decisions.

Apart from great UX and saving people’s money, Unreal Estate’s key selling point is the modern cloud-native infrastructure and a custom API layer allowing seamless integration with key 3rd party providers.

About the project

Unreal Estate approached Blazity with the idea for their new platform. We provided end-to-end development, including cloud architecture, backend development, and frontend development to quickly launch an MVP, and then continued the partnership to release a fully-featured product.

The deadline for the MVP launch of the platform was just 4 months, but thanks to our scalable resourcing we were able to very quickly onboard an expert team and start working

Blazity and Unrealestate teams worked together and communicated daily, handling the nine-hour time difference between Europe and the USA without any impact to quality of work or the timeline.

  • Technology stack
    • Next.js
    • Typescript
    • GraphQl
    • C#
    • .Net-core
    • MS SQL Server
    • CosmosDB
  • Infrastructure
    • Vercel
    • Azure
    • Azure functions
  • Collaboration time

    1 year and still ongoing

Services provided

  • codebase audit
  • integrations
  • workshops
  • custom API development (RESTful and GraphQL)
  • cloud infrastructure
  • maintenance
  • testing
  • backend and frontend development

Delivery process


Personalized Backend and Frontend audit

Before initiating full collaboration, we thoroughly analyzed the incomplete codebase consisting of frontend and backend code started by another developers. This in-depth understanding was vital for recommending the optimal technology stack and outlining the next steps for our partnership.

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After auditing the code and sharing out initial recommendations with Unreal Estate, we conducted extensive business and tech workshops with our lead Solution Architect and Head of Delivery. Our goal was to gain a comprehensive understanding of our client's business and needs, so we could choose the optimal team and recommend the best development process.

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After team onboarding, we executed "sprint 0" for technical setup before diving into Agile SDLC-based development, ensuring daily communication between client’s product team and our development team.

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“Their knowledge of JavaScript APIs is outstanding and sets them apart from their competitors.”


Justin Tannenbaum

Head of Product at UnrealEstate


  • result icon

    4 months

    from idea to MVP.

  • result icon

    800% MoM

    increase in SEO impressions.

  • result icon

    3 million offers

    sourced from external multi-listing US services in near real-time, available at the user’s fingertips within seconds.

  • result icon

    Less than 1 hour

    from a new listing being created by the seller to being available on the page with a lot of additional data.

gt metrix grade

See our case studies


Product development for an exciting fresh player in the U.S. marketplace scene


Real estate


Next.js, Vercel, Azure

Read case study

Empower your vision, partner with us today

Author photo
Jakub Czapski
Founding Partner at Blazity
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