Migration to headless CMS for a leading Polish media group
Next.js
TypeScript
Contentful
MySQL
Poland
Media
Web Development
1 year, ongoing
IBERION
As one of the leading media groups in Poland, Iberion publishes over 15 portals with over 150M monthly visits, covering a wide range of topics, from news and fashion to health. Their competitive edge comes from their deep understanding of SEO and their commitment to modern media formats, such as YouTube shorts and TikTok, where they generate more views than even the largest publishers in the country.
PROJECT
Iberion's outdated tech stack resulted in SEO penalties and failed to meet Google Web Vitals criteria, leading to an expensive and time-consuming maintenance and scaling process. As a company highly dependent on organic traffic, they partnered with Blazity to develop a scalable solution that would support their growth. Together, we migrated their old monolithic Wordpress setup to a new headless solution with Vercel for hosting, enterprise Contentful for CMS, and Next.js on the frontend. The result was a streamlined editorial experience, high website performance, and great Web Vitals scores for all portals.
Perfect technical SEO scores on all portals
Drastically reduced time-to-market for new content
30% average Core Web Vitals improvement
2-3 months to the release of the first portal
Case Studies
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