Migration to headless CMS for a leading Polish media group

Next.js

TypeScript

Contentful

MySQL

Learn how we successfully migrated 15 monolithic WordPress portals to a centrally managed headless solution in Contentful with zero downtime.

Scope of work:

Migration to headless

About the Client

Iberion

As one of the leading media groups in Poland, Iberion publishes over 15 portals with over 150M monthly visits, covering a wide range of topics, from news and fashion to health.

Their competitive edge comes from: their deep understanding of SEO and their commitment to modern media formats, such as:

Deep understanding of SEO

Which is crucial for a media company that strongly relies on organic sources.

Modern media formats

Thanks to YouTube Shorts and TikTok, Iberion is able to generate more views than even the largest publishers in the country.

Industry

Media

Market

Poland

Time

2 years

Key Outcomes

Migration to a headless CMS resulted in a streamlined editorial experience, improved website performance, and excellent Web Vitals scores across all portals.

Get a quote

Perfect technical SEO scores on all portals

Achieving perfect SEO scores boosts Iberion's visibility, driving more organic traffic and improving search engine rankings.

reduced time-to-market for new content

Shortertime-to-market allows Iberion to quickly respond to market changes and deliver fresh content to users faster.

30% average Core Web Vitals improvement

The performance boost from improved Core Web Vitals leads to a better user experience, increasing engagement and enhancing SEO.

2-3 months to the release of the first portal

Shortening the time to release the first portal enables Iberion to launch new projects faster, gaining a competitive edge in the market.

Business need

Outdated Tech Stack Impacting Growth

Better scalability

Iberion’s old Wordpress setup failed to scale, limiting their ability to grow as demand increased.

SEO Improvement

The outdated setup did not meet SEO standards, affecting their organic search rankings and overall digital visibility.

Simplified Maintenance

Iberion needed a system that would reduce the cost and time required for infrastructure maintenance.

Challenge

SEO Penalties and Poor Website Performance

SEO Penalties

The monolithic Wordpress setup was causing SEO penalties due to poor performance and non-compliance with Google Web Vitals.

Inefficient Maintenanceand Scaling

Maintenance and scaling became costly and time-consuming, limiting Iberion's capacity to respond quickly to business needs.

Work done

From Monolithic Setup to a Headless solution

To help Iberion address their outdated infrastructure and performance issues, we implemented a strategic migration to a modern, headless architecture. This transformation involved multiple stages to ensure scalability, improved SEO, and a more streamlined editorial process. Here's how we tackled each challenge:

Headless Architecture Migration

We migrated Iberion’s outdated monolithic Wordpress setup to a modern headless solution, integrating Contentful for content management and Next.js for the frontend.

Hosting with Vercel for Enhanced Performance

To ensure optimal website performance, scalability, and efficient deployment processes, we decided to integrate Vercel as the hosting platform

SEO and Web Vitals Optimization

After that, we optimized the new solution to meet Google Web Vitals standards, addressing SEO penalties and improving website performance across all portals.

Streamlined Editorial Experience with Contentful

When it comes to the editing process, which is crucial for a media company, we implemented Contentful. It allows for an easier and more efficient editorial process, reducing friction for content management teams and improving overall content workflow.

Results

Great seo, easier editing process & fast-loading websites

The migration to a headless architecture resulted in perfect technical SEO scores, a 30% improvement in Core Web Vitals, and a drastic reduction in time-to-market for new content. The first portal was live within 2-3 months, setting the stage for ongoing growth.