Optimizing the Marketing Website for Agility and Performance
Next.JS
TypeScript
Builder.io
Tailwind CSS
Encoura serves over 2,000 higher education institutions with advanced solutions in research, data science, recruitment, and marketing.
However, to stay competitive, they needed a technology upgrade. That’s where we stepped in, migrating their website to a new tech stack and creating a more flexible content management system.
About the Client
Encoura
Encoura is a top provider of data solutions for higher education, helping colleges and universities improve recruitment, marketing, and decision-making.
Their platform combines research, data insights, and technology to support over 2,000 institutions.
By offering practical tools and insights, they help schools achieve their enrollment targets and foster stronger connections with students.
Industry
Education
Market
USA
Time
1 year, ongoing
Key Outcomes
With our help, Encoura’s team migrated to a headless CMS, optimized their code, and introduced advanced search functionality.
Faster rollout of new pages and features
Reduced development time for new pages and functionalities from several days to 1-2 hours.
Less reliance on developer support for content updates
Marketing teams can now schedule content updates and website changes without technical support.
Higher user engagement through improved search
Boosted user engagement through advanced search functionality.
Better image quality with modern format automation
Increased site performance and visual quality by automating support for modern image formats.
Improved performance
Improved load times and scalability with optimized code.
Business need
Stay Competitive and Secure a Market-Leading Position
Enable Faster Content Updates
Encoura needed a way to update marketing content quickly and efficiently.
Reduce Developer Dependency
The marketing team wanted to manage content without relying on technical support.
Increase Flexibility in Content Management
They required more control over site updates to respond to changing needs.
Stay Competitive with Modern Tech
A technology upgrade was essential to keep up with the market.
Challenge
Legacy Systems Blocking Marketing Agility
Outdated Content Management System
Their legacy CMS made it difficult to efficiently create and manage marketing content at scale.
Limited Flexibility for Marketing Teams
The existing setup lacked the agility needed to respond quickly to evolving business and marketing needs.
Need for a Modern Technology Foundation
Staying competitive required a tech stack that could support long-term growth and innovation.
Work done
Migrating to a Headless CMS for Greater Flexibility
Encoura’s content system was limiting their ability to update and organize their website efficiently. To resolve this, we migrated their site to a headless CMS.
The new infrastructure significantly sped up development. Building new pages and functionalities now takes just 1-2 hours instead of several days, and deploying sites using existing content and components takes only minutes.
Also, with scheduling capabilities in Builder.io (the new CMS), marketing teams can plan content updates and website changes in advance. This ensures seamless launches and coordinated marketing campaigns without technical support.
Optimizing Code for a Better Performance
The outdated codebase was another challenge that slowed down the website and its scalability. To solve this, we optimized the existing code and restructured it to fit modern web standards.
This upgrade improved site performance and prepared the platform for future growth and updates. As a result, Encoura’s website became faster and offered a smoother user experience.
Implementing Advanced Search Functionality
One of the key requirements was enhancing the site’s usability through advanced search capabilities. We introduced an optimized search feature that allows users to easily find relevant content, whether it’s blog posts, research papers, or webinars.
The upgraded search made it easier for users to access Encoura’s content, strengthening their support for higher education institutions.
Automating Support for Modern Image Formats
Encoura’s website struggled with handling modern media formats, impacting the visual quality and performance of the site. We automated the support for modern image formats, ensuring that content not only loads faster but also looks visually appealing.
This optimization resulted in a more polished and professional appearance for the website, which helps strengthen Encoura’s digital presence and reputation.
Results
Better UX, Performance,
and content flexibility
Encoura, a platform supporting over 2,000 higher education institutions, needed to modernize their outdated content management system for better performance and content management on their marketing website.
With Blazity’s help, they migrated to a headless CMS, optimized their code, and introduced advanced search functionality.
Reduced development time for new pages and functionalities from several days to 1-2 hours.
Marketing teams can now schedule content updates and website changes without technical support.
Boosted user engagement through advanced search functionality.
Increased site performance and visual quality by automating support for modern image formats.
Improved load times and scalability with optimized code.
Case Studies
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“We are very happy with the outcomes and look forward to continuing to work with them on larger initiatives.”
Brian Grafola
CTO at Vibes
