A Frontend Experience Upgrade for the Vibes Platform
Next.JS
frontend
user experience optimization
Vibes had a strong platform and a clear vision—but delivering a modern, scalable frontend experience required the right expertise. They were looking for a partner who could take ownership, work alongside their team, and help bring that vision to life.
That’s where we came in.
What did we build together?
Let’s take a look.
USA
SaaS
Product Development
2 years, ongoing
About Vibes
Vibes's mobile engagement platform enables brands to build lasting customer relationships and drive revenue. It supports personalized, targeted messaging campaigns that enhance engagement and growth.
Key offerings include:
- Vibes Platform: A comprehensive tool for creating and executing real-time, data-driven marketing campaigns.
- Vibes Connect: A tier-one service for routing text messages from sender to recipient
Give the Vibes Platform a Visual Experience Refresh
Vibes faced a key challenge - the visual side of the platform wasn’t fully addressing their customers’ needs. Also, the previous frontend wasn’t optimized for the platform’s future scalability.
On top of that, they found it difficult to find React & Next.js experts in the USA capable of proposing and implementing an optimal solution. They needed an experienced team of web development consultants who would take over the ownership of the frontend development process and work closely with their product management and backend team.
And here is where we found each other.
Creating Special Frontend Consulting Forces
We put together a team that treated the project as their own. Our consultants took full ownership by coming up with solutions, presenting them, and implementing them independently. We can divide the project into three phases:
- Our software architect and team worked with Vibes' key stakeholders to understand the goals of the rebuild and designed the frontend architecture based on their infrastructure.
- We presented a development plan based on this architecture and remained flexible as priorities shifted.
- As the project evolved, we proposed alternative solutions when needed, focusing on team chemistry, strong relationships, and trust.
How did it go?
Combining New Frontend with Existing Backend
We implemented a Backend For Frontend (BFF) pattern to ensure a smooth and future-proof frontend transformation. This pattern streamlines system communication and improves efficiency by handling backend complexities in a dedicated layer.
The BFF pattern resolved challenges by integrating a backend that involved numerous microservices and data formats. The streamlined API consolidates all resources, creating a scalable and secure foundation for growth.
Thanks to the BFF:
- Our frontend team was autonomous and could work independently from the backend team, accelerating the development process.
- Vibes can develop additional applications quicker than ever before, such as mobile app or platform extensions.
Implementing Data-Rich Dashboard for Better Campaign Performance Snapshots
We focused on improving the user experience by implementing new, user-friendly dashboards. Vibes wanted easier navigable dashboards that provided quick access to insights while allowing for the seamless addition of new features as the platform evolved.
To achieve this, we took full ownership of frontend development, proposing and implementing fresh dashboards that fully showcase the platform's capabilities.
The new screens include:
- A refreshed main dashboard
- Advanced data charts
- Audience segmentation tools
- An A/B testing tool
These updates make the dashboards easier to read, helping users analyze and optimize their message campaigns more efficiently and drive higher ROI.
Additionally, we established a private NPM repository for reusable packages, including utility functions and data-fetching clients. In the future, frontend components will be added to simplify the implementation of a cohesive design system across projects.
Activating Advanced Audience Control with Dynamic Segments
Vibes also wanted to provide its users with more advanced segmentation tools. These tools would allow users to create highly personalized campaigns, leading to increased engagement and stronger customer connections.
Vibes’ clients gained better control over their audience targeting thanks to the platform's dynamic segments feature. The result was a more powerful platform that empowered users to maximize their message marketing strategies using data-driven insights.
As a result, Vibes gained a new, feature-rich frontend that enhances the platform's functionality and user experience. The new frontend is scalable and future-proof, making it easier for their team to expand and adapt the platform as their needs evolve.
We helped Vibes streamline their development process, allowing for faster and more efficient feature implementation. This keeps their platform ahead of client needs and market trends.
We are proud to say that the partnership has been a success, and we continue to collaborate with the Vibes team on further platform development.
Brand new frontend for Vibes platform
A more engaging, user-friendly interface
Faster feature deployment and improved user consent for data collection
Reduced time investment in app development.
Streamlined data collection and compliance
