Case study - Vibes - A Frontend Experience Upgrade for the Vibes Platform

A Frontend Experience Upgrade for the Vibes Platform

Next.JS

Typescript

Builder.io

Tailwind CSS

Vibes had a strong platform and a clear vision, but delivering a modern, scalable frontend experience required the right expertise. They were looking for a partner who could take ownership, work alongside their team, and help bring that vision to life.

That’s where we came in. What did we build together?

Let’s take a look.

Scope of work:

Web applications

About the Client

vibes

Vibes's mobile engagement platform enables brands to build lasting customer relationships and drive revenue. It supports personalized, targeted messaging campaigns that enhance engagement and growth.

Key offerings include:

Vibes Platform

A comprehensive tool for creating and executing real-time, data-driven marketing campaigns.

Vibes Connect

A tier-one service for routing text messages from sender to recipient

Industry

SaaS

Market

USA

Time

2 years, ongoing

Key Outcomes

Vibes gained a new, feature-rich frontend that enhances the platform's functionality and user experience.

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Brand new frontend for Vibes platform

A modern, scalable frontend was developed using the Backend For Frontend (BFF) pattern, enhancing system communication and efficiency.

A more engaging, user-friendly interface

The platform's dashboards were redesigned for better usability, featuring advanced data charts and audience segmentation tools.

Faster feature deployment; improved user consent for data collection

The new frontend architecture allows for quicker development of additional applications, such as mobile apps or platform extensions.

Reduced time investment in app development

By implementing a private NPM repository for reusable packages, the development process became more efficient and consistent.

Streamlined data collection and compliance

The enhanced dashboards and segmentation tools facilitate better data analysis and compliance with data collection standards.

Business need

Give the Vibes Platform a Visual Experience Refresh

Outdated Visual Experience

The platform’s frontend wasn’t fully aligned with customer expectations and needed a visual refresh to improve usability.

Lack of Scalability

The existing frontend architecture wasn’t built to support future growth or new features efficiently.

Shortage of Framework Experts

Vibes couldn’t find local React and Next.js specialists with the expertise to design and deliver the right solution.

Need for a Trusted Frontend Partner

They sought a team to take ownership of the frontend, working closely with their product and backend teams.

Challenge

Creating Special Frontend Consulting Forces

Collaborative Architecture Design

Our software architect and team worked with Vibes' key stakeholders to understand the goals of the rebuild and designed the frontend architecture based on their infrastructure.

Adaptive Development Planning

We presented a development plan based on this architecture and remained flexible as priorities shifted.

Trust-Driven Partnership

As the project evolved, we proposed alternative solutions when needed, focusing on team chemistry, strong relationships, and trust.

Work done

Special Frontend Consulting Forces In Action

We put together a team that treated the project as their own. Our consultants took full ownership by coming up with solutions, presenting them, and implementing them independently.

How did it go?

Combining New Frontend with Existing Backend

We implemented a Backend For Frontend (BFF) pattern to ensure a smooth and future-proof frontend transformation. This pattern streamlines system communication and improves efficiency by handling backend complexities in a dedicated layer.

The BFF pattern resolved challenges by integrating a backend that involved numerous microservices and data formats. The streamlined API consolidates all resources, creating a scalable and secure foundation for growth.

Thanks to the BFF:

Our frontend team was autonomous and could work independently from the backend team, accelerating the development process.
Vibes can develop additional applications quicker than ever before, such as mobile app or platform extensions.

Implementing Data-Rich Dashboard for Better Campaign Performance Snapshots

We focused on improving the user experience by implementing new, user-friendly dashboards. Vibes wanted easier navigable dashboards that provided quick access to insights while allowing for the seamless addition of new features as the platform evolved.

To achieve this, we took full ownership of frontend development, proposing and implementing fresh dashboards that fully showcase the platform's capabilities.

The new screens include:

A refreshed main dashboard
Advanced data charts
Audience segmentation tools
An A/B testing tool

These updates make the dashboards easier to read, helping users analyze and optimize their message campaigns more efficiently and drive higher ROI.

Additionally, we established a private NPM repository for reusable packages, including utility functions and data-fetching clients. In the future, frontend components will be added to simplify the implementation of a cohesive design system across projects.

Activating Advanced Audience Control with Dynamic Segments

Vibes also wanted to provide its users with more advanced segmentation tools. These tools would allow users to create highly personalized campaigns, leading to increased engagement and stronger customer connections.

Vibes’ clients gained better control over their audience targeting thanks to the platform's dynamic segments feature. The result was a more powerful platform that empowered users to maximize their message marketing strategies using data-driven insights.

Results

a visually engaging platform for mobile engagement

As a result, the new frontend is scalable and future-proof, making it easier for their team to expand and adapt the platform as their needs evolve.

Also, we helped Vibes streamline their development process, allowing for faster and more efficient feature implementation. This keeps their platform ahead of client needs and market trends.

We are proud to say that the partnership has been a success, and we continue to collaborate with the Vibes team on further platform development.

Brand new frontend for Vibes platform

A more engaging, user-friendly interface

Faster feature deployment and improved user consent for data collection

Reduced time investment in app development

Streamlined data collection and compliance

We had a very specific skillset requirement of frontend web development. Blazity is filled with outstanding engineers who have chosen to focus on this skillset.