A Frontend Experience Upgrade for the Vibes Platform
Next.JS
Typescript
Builder.io
Tailwind CSS
Vibes had a strong platform and a clear vision, but delivering a modern, scalable frontend experience required the right expertise. They were looking for a partner who could take ownership, work alongside their team, and help bring that vision to life.
That’s where we came in. What did we build together?
Let’s take a look.
Scope of work:
About the Client
vibes
Vibes's mobile engagement platform enables brands to build lasting customer relationships and drive revenue. It supports personalized, targeted messaging campaigns that enhance engagement and growth.
Key offerings include:
Vibes Platform
A comprehensive tool for creating and executing real-time, data-driven marketing campaigns.
Vibes Connect
A tier-one service for routing text messages from sender to recipient
Industry
SaaS
Market
USA
Time
2 years, ongoing
Key Outcomes
Vibes gained a new, feature-rich frontend that enhances the platform's functionality and user experience.
Brand new frontend for Vibes platform
A modern, scalable frontend was developed using the Backend For Frontend (BFF) pattern, enhancing system communication and efficiency.
A more engaging, user-friendly interface
The platform's dashboards were redesigned for better usability, featuring advanced data charts and audience segmentation tools.
Faster feature deployment; improved user consent for data collection
The new frontend architecture allows for quicker development of additional applications, such as mobile apps or platform extensions.
Reduced time investment in app development
By implementing a private NPM repository for reusable packages, the development process became more efficient and consistent.
Streamlined data collection and compliance
The enhanced dashboards and segmentation tools facilitate better data analysis and compliance with data collection standards.
Business need
Give the Vibes Platform a Visual Experience Refresh
Outdated Visual Experience
The platform’s frontend wasn’t fully aligned with customer expectations and needed a visual refresh to improve usability.
Lack of Scalability
The existing frontend architecture wasn’t built to support future growth or new features efficiently.
Shortage of Framework Experts
Vibes couldn’t find local React and Next.js specialists with the expertise to design and deliver the right solution.
Need for a Trusted Frontend Partner
They sought a team to take ownership of the frontend, working closely with their product and backend teams.
Challenge
Creating Special Frontend Consulting Forces
Collaborative Architecture Design
Our software architect and team worked with Vibes' key stakeholders to understand the goals of the rebuild and designed the frontend architecture based on their infrastructure.
Adaptive Development Planning
We presented a development plan based on this architecture and remained flexible as priorities shifted.
Trust-Driven Partnership
As the project evolved, we proposed alternative solutions when needed, focusing on team chemistry, strong relationships, and trust.
Work done
Special Frontend Consulting Forces In Action
We put together a team that treated the project as their own. Our consultants took full ownership by coming up with solutions, presenting them, and implementing them independently.
How did it go?
Combining New Frontend with Existing Backend
We implemented a Backend For Frontend (BFF) pattern to ensure a smooth and future-proof frontend transformation. This pattern streamlines system communication and improves efficiency by handling backend complexities in a dedicated layer.
The BFF pattern resolved challenges by integrating a backend that involved numerous microservices and data formats. The streamlined API consolidates all resources, creating a scalable and secure foundation for growth.
Thanks to the BFF:
- Our frontend team was autonomous and could work independently from the backend team, accelerating the development process.
- Vibes can develop additional applications quicker than ever before, such as mobile app or platform extensions.
Implementing Data-Rich Dashboard for Better Campaign Performance Snapshots
We focused on improving the user experience by implementing new, user-friendly dashboards. Vibes wanted easier navigable dashboards that provided quick access to insights while allowing for the seamless addition of new features as the platform evolved.
To achieve this, we took full ownership of frontend development, proposing and implementing fresh dashboards that fully showcase the platform's capabilities.
The new screens include:
- A refreshed main dashboard
- Advanced data charts
- Audience segmentation tools
- An A/B testing tool
These updates make the dashboards easier to read, helping users analyze and optimize their message campaigns more efficiently and drive higher ROI.
Additionally, we established a private NPM repository for reusable packages, including utility functions and data-fetching clients. In the future, frontend components will be added to simplify the implementation of a cohesive design system across projects.
Activating Advanced Audience Control with Dynamic Segments
Vibes also wanted to provide its users with more advanced segmentation tools. These tools would allow users to create highly personalized campaigns, leading to increased engagement and stronger customer connections.
Vibes’ clients gained better control over their audience targeting thanks to the platform's dynamic segments feature. The result was a more powerful platform that empowered users to maximize their message marketing strategies using data-driven insights.
Results
a visually engaging platform for mobile engagement
As a result, the new frontend is scalable and future-proof, making it easier for their team to expand and adapt the platform as their needs evolve.
Also, we helped Vibes streamline their development process, allowing for faster and more efficient feature implementation. This keeps their platform ahead of client needs and market trends.
We are proud to say that the partnership has been a success, and we continue to collaborate with the Vibes team on further platform development.
Brand new frontend for Vibes platform
A more engaging, user-friendly interface
Faster feature deployment and improved user consent for data collection
Reduced time investment in app development
Streamlined data collection and compliance
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Look no further!
“We are very happy with the outcomes and look forward to continuing to work with them on larger initiatives.”
Brian Grafola
CTO at Vibes
