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Next.js

C#

Vercel

Azure

Helping real estate marketplace realize their vision
Partnering with Unrealestate to help them realise their vision by building a modern real estate marketplace.
Market

United States

Industry

Real Estate

Service

Web Development

Time

1 year, ongoing

Unreal estate app screenshot
I don’t think there’s anything they can improve on — they’ve been a fantastic partner, and we’d like to continue to work with them.
Justin Tannenbaum
Justin Tannenbaum
Head of Product at Unreal Estate

UNREAL ESTATE

Unreal Estate is a digital real estate marketplace that offers a faster, more affordable, and simpler way to buy and sell homes. With its innovative pricing model, clients only pay for the services they need, resulting in significant savings of up to 50% on broker fees.


The platform is designed to be user-friendly, providing automatic document management, free MLS listing that goes live within just 15 minutes, and real-time market data from the MLS updated every 15 minutes. This ensures that clients can stay informed and make informed decisions.


Apart from great UX and saving people’s money, Unreal Estate’s key selling point is the modern cloud-native infrastructure and a custom API layer allowing seamless integration with key 3rd party providers.

Unreal estate app screenshot

PROJECT

Unreal Estate approached Blazity with the idea for their new platform. We provided end-to-end development, including cloud architecture, backend development, and frontend development to quickly launch an MVP, and then continued the partnership to release a fully-featured product.


The deadline for the MVP launch of the platform was just 4 months, but thanks to our scalable resourcing we were able to very quickly onboard an expert team and start working


Blazity and Unrealestate teams worked together and communicated daily, handling the nine-hour time difference between Europe and the USA without any impact to quality of work or the timeline.

DELIVERY PROCESS

Planday’s marketing team was constrained by an outdated WordPress implementation, which required significant maintenance and stifled innovation. The site relied on numerous plugins and extensions that often conflicted, complicating updates and version upgrades. Each update required developer intervention and took about 15 minutes to deploy, making the marketing team dependent on the in-house software development team.

Personalized Backend and Frontend audit

Before initiating full collaboration, we thoroughly analyzed the incomplete codebase consisting of frontend and backend code started by another developers. This in-depth understanding was vital for recommending the optimal technology stack and outlining the next steps for our partnership.

Workshops

After auditing the code and sharing out initial recommendations with Unreal Estate, we conducted extensive business and tech workshops with our lead Solution Architect and Head of Delivery. Our goal was to gain a comprehensive understanding of our client's business and needs, so we could choose the optimal team and recommend the best development process.

Development

After team onboarding, we executed "sprint 0" for technical setup before diving into Agile SDLC-based development, ensuring daily communication between client’s product team and our development team.

RESULTS

4 months from idea to MVP

800% MoM increase in SEO impressions

3 million offers sourced from external multi-listing US services in near real-time, available within seconds

Less than 1 hour from a new listing being created by the seller to being available on the page with additional data

Their knowledge of JavaScript APIs is outstanding and sets them apart from their competitors.
Justin Tannenbaum
Justin Tannenbaum
Head of Product at Unreal Estate

TRUSTED BY

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