Helping real estate marketplace realize their vision
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Typescript
Builder.io
Tailwind CSS
Partnering with Unreal Estate to help them realize their vision by building a modern real estate marketplace.
Scope of work:
About the Client
Unreal Estate
Unreal Estate is a digital real estate marketplace that offers a faster, more affordable, and simpler way to buy and sell homes. With its innovative pricing model, clients only pay for the services they need, resulting in significant savings of up to 50% on broker fees.
The company is widely known for:
Innovative pricing model
Clients only pay for the services they need, resulting in significant savings of up to 50% on broker fees.
Modern cloud-native infrastructure
Modern cloud-native infrastructure and a custom API layer allowing seamless integration with key 3rd party providers.
Industry
Real Estate
Market
USA
Time
2 years
Key Outcomes
Now that the foundation is solid, Unreal Estate can focus on what matters: growing the marketplace and closing more deals.
MVP launched in 4 months
Unreal Estate was able to validate their product early and enter the market faster than planned.
Real-time property feed
Users always see the latest listings from 80+ MLS sources, which improves trust and engagement.
Listings live in under 1 hour
Sellers get faster exposure, making the platform more attractive and competitive.
Clean, refactored codebase
The rebuilt architecture allows for easier scaling, maintenance, and faster development cycles.
Scalable cloud infrastructure
The platform handles millions of records and terabytes of media without performance loss.
Business need
Our Goal Was to Take Care of the Frontend and Maximize Its Potential
Launch an MVP fast
To validate the product idea and enter the market quickly with a working solution.
Handle real-time listing updates
To ensure buyers always see the freshest, most accurate offers.
Improve listing visibility for sellers
To reduce the time from listing creation to publication and attract more inventory.
Lay the foundation for long-term growth
To support millions of records, fast development, and seamless feature expansion.
Challenge
Different Time Zones, Tight Deadlines and High Stakes? No problem.
Incomplete and inconsistent initial codebase
Unreal Estate came with a partially developed platform started by a different team. Before full development could begin, we had to conduct a thorough backend and frontend audit to assess code quality, identify risks, and recommend a viable tech stack — all within the constraints of an already tight timeline.
Compressed MVP delivery window
Unreal Estate had to launch its MVP within just 4 months. This required quickly onboarding a skilled team, running in-depth business and technical workshops to align on scope and priorities, and executing a well-planned Agile workflow — all while minimizing ramp-up time.
Complex tech architecture and cross-timezone collaboration
The solution had to integrate over 80 MLS sources and scale to handle millions of listings and terabytes of image data, demanding a robust, cloud-native architecture. At the same time, Blazity and Unreal Estate teams collaborated daily across a 9-hour time difference, with no compromise to delivery speed or quality.
Work done
From Code Audit to Scalable Architecture in Four Months
Before initiating full collaboration, we analyzed the incomplete codebase consisting of frontend and backend code started by another developers. This in-depth understanding was vital for recommending the optimal technology stack and outlining the next steps for our partnership.
We opted for Next.js as the front-end framework, driven by key factors such as performance, SEO, scalability, and fast time-to-market:
- Performance – Enables optimal website performance via versatile rendering options.
- SEO – Promotes top-tier technical SEO for boosted search rankings.
- Scalability – Effectively supports high-traffic marketplace growth.
- Fast time-to-market – Facilitates rapid development, ensuring swift feature delivery.
For the back-end, we decided to stay with C#, but completely refactoring the codebase.
Our focus was on:
- Implementing security best practices using Azure Key Vault
- Refactoring 3rd party service integrations with proper tests
- Setting up three distinct environments with structured testing
- Establishing CI/CD pipelines to enable faster deployments with no downtime
workshops to align the roadmap
After the audit, we conducted workshops with our lead Solution Architect and Head of Delivery. These sessions helped us gain a full understanding of Unreal Estate’s business, define the roadmap, and align the process with their internal goals.
Together with the Unreal Estate team, we:
- Planned the delivery strategy
- Set the milestones and built the backlog
- Shared best practices and aligned on collaboration methods
Key outcomes of the workshops included:
- A comprehensive solution architecture with tailored cloud services and frameworks
- Optimal team composition based on project needs
- Detailed cost and time estimations for both MVP and full-scope development
Agile development and scalable architecture
Following the team onboarding, we kicked off with a "sprint 0" phase focused on technical setup, and then moved into Agile development with daily communication between Unreal Estate’s product team and our engineers.
We developed a powerful API system that integrated over 80 MLS sources across the US. This allowed the platform to present updated property listings every hour, delivering a near real-time experience that positioned Unreal Estate far ahead of its competitors.
As the project scaled, the team addressed challenges such as managing millions of listings and terabytes of images. To support this growth, we implemented a set of serverless services using Azure CosmosDB, Blob Storage, and Azure Durable Functions — ensuring performance, scalability, and maintainability as the platform expanded.
Results
faster releases, real-time data
& more deals closed
Thanks to the rebuilt architecture and clean development process, Unreal Estate launched a reliable MVP in just 4 months. The platform now handles millions of listings, syncs new offers in under an hour, and delivers a real-time experience that keeps both sellers and buyers engaged.
4 months from idea to MVP
800% MoM increase in SEO impressions
Real-time listing updates
Case Studies
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Look no further!
“We are very happy with the outcomes and look forward to continuing to work with them on larger initiatives.”
Brian Grafola
CTO at Vibes
