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Migration to headless for a leading Polish Media Group

We successfully migrated 15 monolithic WordPress portals to a centrally managed headless solution in Contentful with zero downtime.

  • Market


  • Industry


  • Service

    Web Development

Website on a laptop mockup
  • About company
  • About the project
  • Services provided
  • Results

“Team at Blazity presented an incredible attention to detail. Their response time is definitely something that stands out.”

Jan Kruś


About Iberion

As one of the leading media groups in Poland, Iberion publishes over 15 portals with over 150M monthly visits, covering a wide range of topics, from news and fashion to health. Their competitive edge comes from their deep understanding of SEO and their commitment to modern media formats, such as YouTube shorts and TikTok, where they generate more views than even the largest publishers in the country.

About the project

Iberion's outdated tech stack resulted in SEO penalties and failed to meet Google Web Vitals criteria, leading to an expensive and time-consuming maintenance and scaling process. As a company highly dependent on organic traffic, they partnered with Blazity to develop a scalable solution that would support their growth. Together, we migrated their old monolithic Wordpress setup to a new headless solution with Vercel for hosting, enterprise Contentful for CMS, and Next.js on the frontend. The result was a streamlined editorial experience, high website performance, and great Web Vitals scores for all portals.

  • Technology stack
    • Next.js
    • Typescript
    • GraphQl
    • C#
    • MS SQL Server
    • CosmosDB
  • Infrastructure
    • Vercel
    • Azure
  • Collaboration time

    1 year and still ongoing

Services provided

  • Workshops, system architecture, testing
  • Migrating data from custom databases to Contentful
  • Frontend development, ad & analytics integration
  • Scaling the website to handle enormous traffic
  • User training & support via helpdesk
  • Code maintenance & new features development

Delivery process



To gain a comprehensive understanding of Dropsy's business concept and unique selling proposition, we conducted a week-long workshop before beginning development. This enabled us to perform technical research, identify the best technologies, and select the appropriate team composition for the project. Additionally, we proposed an MVP that included key features and could be released within two months.

More details



In line with our standard procedures, we utilized Agile SDLC while working on the Dropsy project. With a team comprising of four developers, testers, and a project manager, we successfully delivered the app's core functionality in just a few sprints. Our developers built the app's backend using Hypgraph, which improved the user experience for Dropsy's content team. To ensure that our solution aligned with Dropsy's expectations, we provided them access to the app early in the development process. Throughout the project, our primary focus was to ensure the app's maintainability and ease of enhancement in the future.

More details

“Team at Blazity presented an incredible attention to detail. Their response time is definitely something that stands out.”

Jan Kruś



  • result icon

    Perfect technical SEO scores on all portals

  • result icon

    Drastically reduced time-to-market for new content

  • result icon

    30% average Core Web Vitals improvement

  • result icon

    2-3 months to the release of the first portal

See our case studies


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React Native, Next.js, Graph CMS

Read case study

Empower your vision, partner with us today

Author photo
Jakub Czapski
Founding Partner at Blazity
To best serve you, let's get to know your requirements first. Tell us about your project, and we'll arrange a free consultation call to discuss how we can help.

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