Improved Core Web Vitals, reliable analytics tracking, and a restructured website that effectively presents Speechmatics' AI technology across industries.
Speechmatics is a leading provider of automatic speech recognition technology, delivering highly accurate real-time speech-to-text solutions in more than 55 languages. Their technology powers voice-driven applications across media, customer support, and education — but the website presenting this technology faced performance challenges that made it harder to convert visitors into leads.
Size: SME
Industry: AI / Speech Technology
Location: UK
Speechmatics builds world-class speech recognition technology — but their website wasn't keeping pace. Slow page loads, unreliable analytics, and an organically grown site structure were limiting the marketing team's ability to showcase the platform and convert visitors. Blazity embedded as the dedicated frontend partner to take full ownership of the website experience.
Page load times were slower than expected, contributing to higher bounce rates and reduced engagement. Google Tag Manager and Google Analytics configurations had drifted — tracking events, conversions, and user behavior data weren't being captured reliably, leaving the marketing team without the data needed to make informed decisions.
The website structure had grown organically over time. Navigation was unintuitive, and the growing set of solutions and industry use cases — from media to healthcare to education — wasn't presented in a way that helped visitors understand how Speechmatics' technology applied to their specific needs.
As a backend-focused organization specializing in speech recognition, Speechmatics needed a frontend partner who could independently own and evolve the website without requiring constant internal oversight.
This wasn't a one-time optimization project. Speechmatics needed an ongoing frontend partner who could take full ownership of the presentation layer — improving performance, restructuring content, stabilizing analytics, and continuously evolving the site as the product expanded into new markets and use cases. The partner had to operate autonomously while staying aligned with Speechmatics' product and marketing goals.
Blazity embedded as Speechmatics' dedicated frontend team, taking ownership of the entire website experience and driving continuous improvements across multiple dimensions:
- Frontend Architecture: Built and maintained on Next.js with TypeScript, enabling server-side rendering, improved SEO performance, and faster page loads. The modern architecture provides a scalable foundation for new features and layouts without accumulating technical debt.
- Content Platform: Contentful serves as the headless CMS, giving the Speechmatics marketing team direct control over website content and landing pages without developer dependencies.
- Website Structure & Navigation: Restructured the entire site to make Speechmatics' solutions easier to understand and navigate. New page structures and layouts were introduced to present specialized services and industry use cases — such as speech recognition for the medical sector — helping visitors quickly connect the technology to their real-world scenarios.
- Performance Optimization: Optimized frontend rendering patterns, improved asset loading strategies, and ensured efficient data delivery across pages. These changes improved Core Web Vitals scores, supporting better SEO visibility and user engagement.
- Analytics Stabilization: Reviewed and fixed Google Tag Manager and Google Analytics 4 configurations to ensure tracking events, conversions, and user behavior data are captured reliably. The marketing team now has clear, trustworthy data on how users interact with the site and which content drives conversions.
- UI & Layout Improvements: Implemented new frontend components and improved layouts for interactive elements and product demonstrations, presenting Speechmatics' technology more clearly and improving content engagement.
Engagement model: Ongoing embedded frontend partnership. Blazity operates as the dedicated frontend team responsible for maintaining and evolving the Speechmatics website — implementing new pages, improving UX, and supporting marketing launches and product announcements.
Performance optimizations reduced page load times and improved Core Web Vitals, contributing to better user experience and improved SEO visibility. The website structure is now clearer and easier to navigate, helping visitors understand Speechmatics' technology and its applications across industries.
Stabilized analytics infrastructure provides the marketing team with reliable data on user behavior and conversion paths, enabling better marketing decisions for the first time. With Blazity owning the frontend experience on an ongoing basis, Speechmatics has a scalable, high-performance website platform capable of supporting continued growth and product expansion — without needing to build an internal frontend team.
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