Your markets run on separate codebases, separate deploys, separate bugs.
We unify them into one Next.js architecture.
Multiple brands or regions at scale? Fragmentation multiplies fast. These issues probably look familiar.
Same component, same layout, same bugfix, rebuilt for each brand or region. Engineering effort multiplies with every market. The codebases drift apart.
Launching a new region means forking a codebase, configuring from scratch, and debugging differences nobody documented. What should take weeks takes months. Expansion stalls.
Hreflang tags wrong or missing. Sitemaps differ per region. Crawl equity that should flow between markets disappears. Rankings drop where you're not watching.
Different codebases, different rendering strategies, different caching. Google tracks performance regionally and adjusts rankings per market. Some regions lose visibility quietly.
Multi-market doesn't have to mean multi-codebase. Here's what changes when the architecture is designed for expansion from the start.
Most multi-market platforms weren't designed to be multi-market. They started as one site, got forked, and kept forking. The fragmentation is structural.
Single Next.js architecture. Shared components, per-market config, centralized content delivery. New markets plug in.
Tell us how many brands, markets, and codebases you're managing. We'll respond within 24 hours.
One Next.js application serving multiple brands and regions. Routing, theming, and content are market-aware. ISR and edge caching keep performance consistent regardless of region.
i18n routing, locale-aware rendering, RTL support, currency and date formatting. Planday had 8 language versions drifting apart. We unified them with locale as a content layer, not a code fork.
Content structured once, localized per market, published independently. Iberion's editorial teams publish across 15 portals from a single CMS. We integrate Contentful, Hygraph, or Builder.io depending on workflow.
Hreflang tags generated from locale config. Sitemaps per market, auto-generated. Crawl budget managed at the platform level. Iberion went from SEO penalties under WordPress to perfect technical scores after migration.
One component library with brand-specific tokens for color, typography, and spacing. Each brand looks distinct. Engineers maintain one set of components.
We move markets one at a time, validate per region, keep everything live. Iberion's 15 portals migrated to headless with zero downtime.
Challenge: Iberion's 15+ portals ran on monolithic WordPress. Each required separate maintenance. SEO penalties from poor Core Web Vitals were costing organic traffic directly.
Solution: Migrated all portals to headless Next.js with Contentful and Vercel. Unified frontend, optimized CWV, streamlined editorial workflows.
Read the full case study →
Test our OSS libraries, check our partners, talk to our clients—before you commit.
100% Next.js. Enterprise-grade. Frontend, infrastructure, architecture.
Engineers who think like owners. Proactive, accountable, quality-obsessed.
We build your capability, not your dependency.
We'll come back within 24 hours with how we'd approach the architecture, timeline, and team.
