Headless CMS Migration

Unblock your content team. Reclaim engineering time.

We migrate legacy CMS to headless architecture so marketing can publish directly and engineering stops doing content work.

TECHNOLOGY PARTneRS

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PROBLEMS WE SOLVE

Every content change still goes through engineering?

Whether it's WordPress, Drupal, Shopify, or a platform that's been patched and extended for years — if your marketing team can't publish without a developer, these problems probably look familiar.

01

Content changes need developers

Every headline update, every banner swap, every landing page needs an engineering ticket. Marketing waits in the queue. Engineering loses focus switching between product work and content requests. Nobody's doing their best work.

02

Simple updates need full deploys

A typo fix triggers the same deployment pipeline as a feature release. The risk doesn't match the change. So small updates wait, batch up, and ship late.

03

Your CMS can't keep up

These platforms weren't built for what you're asking them to do. Slow under traffic, no real preview, every plugin a potential security hole. Whether it's WordPress, Drupal, or a Shopify theme held together with extensions, the ceiling is the platform itself.

04

Growth blocked by the stack

New features, new integrations, new markets — your business has plans the architecture can't support. Marketing waits on engineering for every content change.

Content waits on engineering. Engineering waits on deploys. Campaigns miss their windows. And every quarter, the gap between what marketing needs and what the CMS can do gets wider.

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It doesn't have to be this way.

OUR SOLUTION

From dependent on engineering to self-serve

Your content team isn't the bottleneck. Your CMS architecture is. Once content lives outside the codebase, the whole dynamic changes.

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The architecture is the constraint

When content lives inside the codebase, every change needs a developer. Doesn't matter how small. Headless CMS separates content from code so your marketing team gets direct access and engineering shifts from content operator to platform owner.

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How we approach it

We assess your content architecture, recommend the right headless CMS for how your team actually works, and migrate without taking the site down or losing rankings. Your content team starts publishing on the new system before the old one is fully retired.

WHAT YOU RECEIVE

Real outcomes delivered

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Marketing independence

Your content team publishes landing pages, blog posts, and campaign updates without filing a ticket or waiting for a sprint. Planday's marketing went from fully dependent on engineering to self-serve.

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Content updates without deploys

Changes go live when your team hits publish. No deployment pipeline, no release windows, no batching. A text change takes minutes instead of a release cycle.

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Content velocity

New pages in hours instead of days. Campaigns launch when marketing is ready and start generating revenue instead of sitting in a backlog.

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Rankings and traffic protected

SEO preserved throughout the migration. Redirect logic, URL structures, crawl budget, all managed from day one. Planday saw zero ranking drops.

Ready to give marketing their independence?

Tell us about your current CMS. We'll map a migration path that protects your organic traffic and gets your content team publishing on their own.

OUR APPROACH

How we move your CMS to headless without losing rankings or momentum

01. SEO & Redirect Management

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The highest-risk moment in any CMS migration. We map every URL, handle redirects, monitor crawl budget, and dual-run systems until the switch is clean. Rankings lost during a migration don't come back on their own. Planday: "especially migrations, where you have SEO and organic rankings that need to be maintained."

02. CMS Selection & Architecture

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Not every headless CMS fits every team. We evaluate your content workflows, publishing cadence, and technical requirements before recommending Contentful, Sanity, Builder.io, or something else. The decision comes down to how your team actually works.

03. Visual Editing & Preview

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Headless without visual editing is headless without adoption. We set up live preview, editing, and the publishing workflows behind them — roles, permissions, approval chains — so content teams see what they're publishing and control who signs off.

04. Content Modeling

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Most failed headless migrations just replicate the old page structures in a new system. We design content models around what you actually publish, so the same content works across your site, campaigns, and any channel you add next.

05. Content Migration

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Thousands of pages, inconsistent metadata, internal links that break silently. Not all of it should move. We audit first, then migrate programmatically — preserving URL structures, metadata, and link integrity.

06. Performance Architecture

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A headless migration isn't just a CMS swap. It's a performance reset. Content served from the edge, images optimized automatically, no monolithic platform slowing down every request. Planday's site became 4x faster after migrating.

CASE STUDY
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Marketing independence.
4x faster performance.

Challenge: Planday's WordPress site couldn't support their growth. Content updates required developers. Performance was suffering. SEO and organic rankings, critical to lead generation, needed protection during migration.

Solution: Migrated from WordPress to Next.js with headless CMS architecture.

Read the full case study →
4x

Faster SEO perofrmance

3,5

Months delivered ahead of schedule

100%

SEO and organic rankings preserved

ZERO

Dev dependency in publishing

WHY BLAZITY?
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Trust Before Engagement

Test our OSS libraries, check our partners, talk to our clients—before you commit.

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Expertise That Goes Deep

100% Next.js. Enterprise-grade. Frontend, infrastructure, architecture.

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Ownership, Not Tasks

Engineers who think like owners. Proactive, accountable, quality-obsessed.

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Partnership That Makes You Stronger

We build your capability, not your dependency.

LET'S TALK

Ready to give marketing their independence?

We'll respond within 24 hours with next steps.

“We are very happy with the outcomes and look forward to continuing to work with them on larger initiatives.”

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