No more Black Friday crashes. No more slow checkouts. Just fast, stable performance.
High-growth e-commerce on React or Next.js? Or stuck on a legacy stack? These problems probably look familiar.
Black Friday hits and your site slows, or crashes entirely. The days that drive most of your revenue become your highest-risk moments.
Pages take too long to load, costing you conversions with every second. Customers abandon carts. Not because of price, but load time.
Your Core Web Vitals are red: LCP, INP, CLS all failing. Google ranks you lower, users bounce faster, and marketing spend converts worse.
820KB+ of blocking scripts means users click "Add to Cart" and nothing happens. They click again, then leave.
Peak seasons should be your biggest paydays, not your biggest headaches. Here's what changes when your infrastructure is built to scale.
Whether you're on Next.js or migrating from a legacy stack, we work with what you have. No rip-and-replace. No 18-month roadmaps.
We start where the money is: checkout, product pages, high-traffic landing pages. Then we diagnose, optimize, and stress-test until your site handles whatever you throw at it.
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12-hour response time. We'll tell you what's worth building before you commit.
The problem changes from project to project. The process doesn't. Expand each step to see what it looks like in practice.
SSR, SSG, ISR, PPR. Matched to each page type. Most teams default to SSR everywhere and watch server costs spike. ISR for product pages, SSR where session data requires it, PPR for personalized content.
Edge caching, CDN configuration, cache invalidation. The difference between a 3-second page and a 300ms page is often one misconfigured header. Proper caching shields your backend from traffic spikes.
LCP, INP, CLS diagnosed and fixed at the source. INP is the hardest. It requires architectural change, not optimization. CookUnity: 70% INP improvement after we rebuilt their signup flow.
Auto-scaling, load balancing, architecture built for Black Friday. ISR ensures millions of users hit the cache, not your origin server. When 40-70% of annual revenue hits in one week, that matters.
Tag managers, analytics, A/B tools, personalization engines. A single unoptimized OneTrust banner adds 400KB of blocking JavaScript. We audit every script and load them without blocking the main thread.
Checkout, cart, product pages. Optimized for sub-second response. These pages generate the most revenue but are often the slowest. Every 100ms at checkout directly impacts conversion rate.
Slow checkout is lost revenue at the highest-intent moment. We diagnose the checkout flow with field data, then fix the causes – heavy JavaScript, render-blocking scripts, and rendering strategy – so pages respond fast under load. Performance work like this has delivered 28% more conversions for eCommerce clients.
Fix rendering and caching so most requests are served from cache instead of hammering your origin, and design the architecture to scale under spikes. The goal is a store that stays fast on Black Friday.
We do – slow LCP on a storefront is usually an image, rendering, or third–party–script problem, and we fix it at the source. We diagnose with field data from real shoppers, prioritize the biggest wins, and confirm the improvement in your real metrics. Clients have seen a 70% faster LCP after this work.
Start with a diagnosis of where you're actually losing time, measured on real devices – then fix the causes. Most of the gap is rendering strategy, caching, and third-party bloat. We prioritize by impact, so you close the visible gap first.
Describe your project and an architect will get back with a straight take on what's worth doing and where to start. 12-hour response time.
