No more Black Friday crashes. No more slow checkouts. Just fast, stable performance when every conversion counts.
High-growth e-commerce on React or Next.js? Or stuck on a legacy stack? These problems probably look familiar.
Black Friday hits and your site slows, or crashes entirely. The days that drive most of your revenue become your highest-risk moments.
Pages take too long to load, costing you conversions with every second. Customers abandon carts. Not because of price, but load time.
Your Core Web Vitals are red: LCP, INP, CLS all failing. Google ranks you lower, users bounce faster, and marketing spend converts worse.
820KB+ of blocking scripts means users click "Add to Cart" and nothing happens. They click again, then leave.
Peak traffic shouldn't mean peak stress. But right now, every campaign launch comes with anxiety. Every Black Friday means firefighting.
Peak seasons should be your biggest paydays, not your biggest headaches. Here's what changes when your infrastructure is built to scale
Whether you're on Next.js or migrating from a legacy stack, we work with what you have. No rip-and-replace. No 18-month roadmaps.
We start where the money is: checkout, product pages, high-traffic landing pages. Then we diagnose, optimize, and stress-test until your site handles whatever you throw at it.
Stop holding your breath every time traffic spikes. Let's talk about making your e-commerce platform fast, stable, and dependable. So you can focus on growth, not firefighting.
SSR, SSG, ISR, PPR. Matched to each page type. Most teams default to SSR everywhere and watch server costs spike. ISR for product pages, SSR where session data requires it, PPR for personalized content.
Edge caching, CDN configuration, cache invalidation. The difference between a 3-second page and a 300ms page is often one misconfigured header. Proper caching shields your backend from traffic spikes.
LCP, INP, CLS diagnosed and fixed at the source. INP is the hardest. It requires architectural change, not optimization. CookUnity: 70% INP improvement after we rebuilt their signup flow.
Auto-scaling, load balancing, architecture built for Black Friday. ISR ensures millions of users hit the cache, not your origin server. When 40-70% of annual revenue hits in one week, that matters.
Tag managers, analytics, A/B tools, personalization engines. A single unoptimized OneTrust banner adds 400KB of blocking JavaScript. We audit every script and load them without blocking the main thread.
Checkout, cart, product pages. Optimized for sub-second response. These pages generate the most revenue but are often the slowest. Every 100ms at checkout directly impacts conversion rate.
Challenge: Legacy React/Redux with spaghetti code throughout. Poor INP — the hardest Core Web Vital to fix. Signup funnel directly tied to revenue. Deployments once a month.
Solution: Migrated signup funnel to Next.js with server-side rendering.
Read the full case study →
Test our OSS libraries, check our partners, talk to our clients—before you commit.
100% Next.js. Enterprise-grade. Frontend, infrastructure, architecture.
Engineers who think like owners. Proactive, accountable, quality-obsessed.
We build your capability, not your dependency.
We'll respond within 24 hours with next steps.
